Chocolate Box

Introduction

‍Les 13'Or is a project to celebrate the chocolate treasures of Jura with a box of 13 handmade chocolates. Fleutti, a company in the region, launched this product to highlight local know-how.

Brand identity

• Logo : Creation of a distinctive logo to reflect the elegance and quality of chocolates.
• Graphic charter : Development of a coherent graphic charter ensuring a strong visual identity.

Packaging

• Chocolate box : Packaging design for the Les 13'Or box, combining aesthetics and practicality.
• Explanatory booklet : Design of a booklet describing the specificities of each chocolate and the stories of chocolate makers in Jura.

Web development

• Web site : Creation and development of the Fleutti website, allowing brand discovery and online ordering.

Global Support

• Brand Conceptualization : Support in the conceptualization of the brand, from the initial idea to the final realization.
• Product launch : Launch strategy including communication, marketing, and sales materials.

Conclusion

‍The Les 13'Or project allowed Fleutti to successfully launch their first product, showcasing the talents of chocolate makers in Jura and offering a unique taste experience.